Stop Buying Leads. Start Getting Booked Appointments.

We deliver exclusive, high-intent homeowner inspection appointments for Waterproofing and Crawlspace Encapsulation Contractors— using AI-powered ads, smart follow-up, and automated booking systems.

How It Works

A simple, proven system that turns homeowner demand into booked inspections.

1

Demand Generation & System Setup

We analyze your service area and competitors, then launch Google Search, LSA, and Facebook campaigns that attract homeowners actively looking for foundation, waterproofing, or crawl space solutions — not tire kickers.

2

Speed-to-Lead Qualification

Every lead is contacted within 60 seconds via call and text. Our AI and/or sales team immediately engages the homeowner to qualify intent while interest is highest.

3

AI Qualification & Appointment Booking

Our AI funnel filters out unqualified leads by confirming service area, ownership, problem type, budget awareness, urgency, and decision-maker authority — then automatically books only qualified homeowners onto your calendar.

4

Show-Rate Optimization & You Close

Automated reminders and two-way text confirmations reduce no-shows by 40%+. You show up to inspections with ready-to-buy homeowners and only pay per qualified appointment delivered.

Frequently Asked Questions

How is this different from HomeAdvisor or Angie's List?

We are fundamentally different. Those platforms sell the same, unqualified lead to you and 4-5 of your competitors. We provide exclusive, qualified, and booked appointments. Our AI ensures you only talk to homeowners who are ready for your services, eliminating the race to the bottom on price.

What is the pricing structure?

You only pay per qualified appointment. There is no monthly retainer and no overpromising marketing fees. You only pay when the appointment is booked and qualified, meaning there are no shared, raw, tire-kicker leads who don't even need your services. These are exclusive leads who have showed clear interest in your services within your service area.

What do you consider a "qualified appointment"?

A qualified appointment is a homeowner who:

Is located within your designated service area.

Has confirmed they are the property owner.

Has a genuine issue your services can solve (e.g., moisture, cracks, odors).

Has agreed to a specific date and time for an in-person inspection.

You only pay if they show up. If it's a no-show, you don't pay.

How does the booking system work?

FoundationGrowth uses an AI-powered booking system that automatically:

- Captures leads from Google & Facebook ads.

- Pre-qualifies homeowners based on budget, location, and timeline.

- Schedules appointments directly into your calendar — no chasing or manual follow-ups.

- Sends automated reminders and confirmations to increase show rates.

You focus on fulfilling jobs — we handle filling your calendar with qualified homeowners.

Will this work in my local service area?

Yes — FoundationGrowth is designed to work in any local market.

Our ads target homeowners in your exact service area and only deliver exclusive, pre-qualified appointments.

Here’s how we make it work locally:

- Targeted Google & Facebook ads focused on homeowners near you

- Territory exclusivity — we only work with one builder per area

- Pre-qualified prospects: budgets, and ready to build within 6 months

If there are homeowners looking for waterproofing or crawlspace encapsulation, we’ll put you in front of them first.

Copyrights 2025 | FoundationGrowth, a DBA of Field Outreach LLC | Terms & Conditions | Privacy Policy | 1 Cardinal Wy. St. Louis, MO. 63102.

Contact Us: [email protected] | +1 (314)-445-8688